November 11, 2015 @ 1:42 PM

I know, I know.  This is not what every other marketing person tells you.  "Client referrals are soooooo amazing" they say.  Well, I don't think so, and here is why.

I can't fire them easily. 

When a great client refers someone to me, I find that the referral suffers from "Me Too" syndrome.  More than likely, the referral has never, ever thought about what I have to offer.  They have no idea who I am in the industry and just want what their friend, sister or cousin has.  Had they really wanted what I offer, they would have found me easily on their own.

So, why would I want to fire a client that someone has so lovingly referred to me?  Because they usually are a giant .........

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September 6, 2015 @ 3:31 PM

esthetican marketing tipsWell, do you know?  Do you know what the difference between serving your client and being their servant really is?

The definition of both will vary wildly from person to person.

When I think of customer service, I think of an amazing result, great detail to attention and an overall feeling of good value for my money.  I expect to be treated kindly and sent on my way having a positive experience.

But some customers go far beyond that.  They expect very special treatment, like opening early or staying late for them, accommodating constant lateness, dealing with their repeated cancelations or my favorite "squeezing them in" at their whim, etc.

Here in the U.S., we are some of the most demanding customers in the .........

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September 4, 2015 @ 1:34 PM

Do you ever wonder why you don't have a full book of amazing clients?  Are you waiting for someone at the salon or spa you work at to help you along and get the word out for you?  We hate to disappoint you,  but that probably is not going to happen.

Marketing ourselves really is part of our job and it can be hard to know where to start. 

There are so many ways to approach marketing, but which ones do you choose?

Here at Design My Niche, we hope to not only help get you on the road to being successful , but also help you find the place where your passion and purpose equal profits!

Take a look around out blog and website...maybe you have found just what you have been looking for:-)

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